Lauren Rieckhoff

CEO

Starting in the late 90’s as a Casting Associate for Sex & the City, Lauren pivoted to the agency world in 2002 and joined Creative Artists Agency, becoming one of the first female Agents in the New York headquarters. Following a 14-year tenure at the intersection of global Talent + Brands, Lauren left CAA to build a multi-disciplinary agency with a focus on constructing indispensable strategies for the people, the brands, and the institutions changing the world.

According to former Google Chairman Eric Schmidt, "I’ve worked with Lauren for many years. She has an unusual knack for putting the right people together to solve almost any problem imaginable."

Lauren's unique approach is rooted in her philosophy of applying the principles of traditional talent representation to emerging business models. She focuses her team on a new level of client service representation - one that breeds influence and values the power of storytelling above all.