Feb. 23, 2021

How Jessica Nunez is Scaling her Business During the Pandemic Ep. 6


Jessica Nuñez is the Founder and President of TruePoint Communications, a Public Relations and Social Media agency representing global brands including AT&T, Sally Beauty, and AmericaServes, among others. Launched in 2006, Jessica has grown TruePoint to be among the Top 100 PR agencies in the U.S., earning rankings under Best Places to Work, and Inc. 5000 Fastest Growing Companies.  

Jessica has served as a communications advisor for Fortune 50 companies. She is a well-rounded communications leader with deep experience in directing integrated marketing campaigns and large-scale PR and social media strategies. She is known for creating innovative, first-of-its-kind campaigns that propel brands forward. Jessica is an expert in crisis communications, helping organizations navigate and mitigate issues that impact reputation and revenue.  

For more than 13 years, Jessica has served as a brand spokesperson. She is a regular guest on HSN and has appeared on TV in almost all of the top 100 U.S. cities. Jessica’s on-camera experience coupled with crisis expertise enables her to provide valuable counsel for executives and brand spokespeople.  

Jessica joyfully serves to propel others forward by mentoring young professionals, helping female business owners accelerate their business growth, and guiding leaders in Entrepreneurs’ Organization (EO). She is a founding member of Social Media Club Dallas, serving three consecutive years on the board, and a founding board member of One Hundred Shares Dallas, a non-profit organization that brings 100 women together to financially propel other non-profits. She graduated magna cum laude from the University of Texas at San Antonio (UTSA) with a Bachelor of Arts in Communications with a concentration in public relations and a minor in marketing.

>> 4:41 How Jessica discovered being a good publicist doesn't necessarily point you to being a good business owner and how she grew within that role.


>> 7:40 How Jessica uses the accolades her company receives such as the Inc. 5000 to engage with her clients and team and how she suggests others utilize them.


>> 15:46 What crisis management means and how Truepoint handles this for their clients


>> 23:24 What are Truepoint's core values and how they implement and use them in their business


>> 34:41 How Jessica came up with the name her company


Where to find Jessica

  • Instagram @jessicanunez
  • https://www.truepointagency.com/

Top Tech Tools

  • Teams. Our company runs off of it. The app helps me stay connected.
  • Waze. I don't use it for the directions as much as I use it to find ways around traffic and be on time.


SPONSOR

This episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items.

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Jessica Nunez

Founder

Jessica Nuñez is the Founder and President of TruePoint Communications, a Public Relations and Social Media agency representing global brands including AT&T, Sally Beauty and AmericaServes, among others. Launched in 2006, Jessica has grown TruePoint to be among the Top 100 PR agencies in the U.S., earning rankings under Best Places to Work, and Inc. 5000 Fastest Growing Companies. ​
  ​
Jessica has served as a communications advisor for Fortune 50 companies. She is a well-rounded communications leader with deep experience in directing integrated marketing campaigns and large-scale PR and social media strategies. She is known for creating innovative, first-of-its kind campaigns that propel brands forward. Jessica is an expert in crisis communications, helping organizations navigate and mitigate issues that impact reputation and revenue. ​
  ​
For more than 13 years, Jessica has served as a brand spokesperson. She is a regular guest on HSN and has appeared on TV in almost all of the top 100 U.S. cities. Jessica’s on-camera experience coupled with crisis expertise enables her to provide valuable counsel for executives and brand spokespeople. ​
  ​
Jessica joyfully serves to propel others forward by mentoring young professionals, helping female business owners accelerate their business growth, and guiding leaders in Entrepreneurs’ Organization (EO). She is a founding member of Social Media Club Dallas, serving three consecutive years on the board, and a founding board member of One Hundred Shares Dallas, a non-profit organization that brings 100 women together to financially propel other non-profits. She graduated magna cum laude from University of Texas at San Antonio (UTSA) with a Bachelor of Arts in Communications with a concentration in public relations and a minor in marketing.