Alex FeldmanProfile Photo

Alex Feldman

Founder and CEO

As Founder and CEO of Alexander Daas, Alex Feldman drives the vision and growth of the brand, including its design and distribution, retail presence and ecommerce business. Feldman grew up in the business of opticianry, with his parents owning a small optical shop in San Francisco, California.

In 2006 Feldman bought out his parent’s small business and began growing the company. After over a decade of working on the sales floor and styling thousands of politicians, athletes, celebrities, locals and more, Feldman found a gap in high-end eyewear and launched his eyewear brand Alexander Daas. The collection focused on styles to fit narrow/petite faces––giving adults freedom from buying children’s frames––a huge unmet need in independent luxury eyewear. Since then, he has grown retail operations with storefronts in San Francisco, Los Angeles and San Diego, and recently online at AlexanderDaas.com.

Feldman continues to build on his vision of opening luxury shops in quaint neighborhoods that feature skilled eyewear stylists, representing a true intersection of the medical and fashion industries.

Feldman graduated from the University of California, Santa Barbara with a Bachelor of Science in Biopsychology. When he’s not designing and developing new eyewear styles or connecting with the luxury eyewear community, you can find him spending time with his wife and three boys (their so called in-house “basketball team”), watching Rocky and traveling.

Oct. 4, 2022

How Alex Feldman Grew Their Small Family Optical Shop to A Luxury Eye…

As Founder and CEO of Alexander Daas , Alex Feldman drives the vision and growth of the brand, including its design and distribution, retail presence and ecommerce business. Feldman grew up in the business of opticianry, with...

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